Vacancy | Marketing Executive

Greetings from Team TR! We are dedicated to sharing the Tyrell Jewelry story around the world. Whether we are engaging with media and key opinion leaders, retail or wholesale consumers, industry commentators, or the fashion community, we are the voice of Tyrell Jewelry. Our team is fast-growing, energetic, and passionate about people, places, and stories.

The Marketing Executive is responsible for supporting and executing Tyrell’s marketing strategies to ensure brand visibility and competitiveness in the market. This role requires a deep understanding of marketing trends, digital trends, and social media, along with knowledge of SEO and graphic design.

Key Responsibilities:

1. Market Research and Analysis:
   – Monitor and analyze market trends, competitor activities, and consumer demands.
   – Provide regular reports with recommendations for improving marketing strategies.
2. Digital Marketing Management:
   – Develop and implement digital marketing plans, including social media, content creation, promotional campaigns, and online advertising.
   – Create and execute seasonal marketing strategies on time.
   – Plan and organize marketing and promotional events.
   – Analyze the effectiveness of digital marketing activities and optimize ROI.
3. Social Media Management:
   – Manage the company’s social media accounts, curating and publishing content.
   – Monitor social media engagement and stay updated on the latest media trends.
4. Search Engine Optimization (SEO):
   – Conduct keyword research and optimize content to improve website rankings in search engines.
   – Monitor and analyze website traffic, implementing improvement strategies.
5. Graphic Design Support:
   – Design and create marketing materials, including in-store promotional items, posters, and online ads.
   – Ensure all designs align with brand identity and market positioning.
   – Maintain the overall appearance of the store, including signage, paint, and light boxes.
   – Ensure the visual impact of the store and overall service quality.
6. Cross-Department Collaboration:
   – Collaborate closely with sales, product, and customer service teams to ensure the effectiveness of marketing initiatives.

Qualifications:

– Bachelor’s degree or higher in Marketing, Advertising, Communications, or a related field preferred.

– 1-3 years of relevant experience, with familiarity in marketing trends and digital marketing tools.

– Proficient in SEO tools and social media management platforms.

– Basic graphic design skills; experience with Photoshop, Illustrator, or similar software is a plus.

– Strong communication skills and a team player, able to work efficiently in a fast-paced environment.